Every month, it seems, I find a new platform for market research that collects data or produce tables, charts or maybe a dashboard. However, I notice that the tools for tabulations are often limited and inflexible in terms of what you can generate.
Archive for year: 2020
MRDCL has been one of the few premier scripting languages for market research tabulations for many years. I have noticed that these products have not changed focus in 20 years, yet market research has changed out of recognition. Well, the big news is that MRDCL has changed.
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997…
The use of scripting to process market research questionnaires and surveys has grown in rece nt years. But, first, what is scripting? It means using a programming language to prepare a questionnaire, to process data or to produce tabulations.