Crosstabs have not become more complex in recent years, but the data that users of MRDCL and research data want to process has become more complex.
Archive for year: 2021
MRDCL offers almost limitless power when producing market research crosstabulations – and, importantly, it does this efficiently.
The unique design of MRDCL allows you to build customisable templates that can simplify complex or repetitive tasks. The technique is known as EPS (Excel Productivity Scripting).
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.
Cross tabulations, often called crosstabs or, simply, tables, are here to stay. I’ve read statements to the contrary and how research is all about providing insights. That’s all very well, but crosstabs are still the most convenient way to get a good picture of your survey data
Many only view MRDCL as a tool for producing crosstabs (or tables) using its powerful scripting language. That is not unreasonable, but we are in an era of sharing data, and MRDCL now offers a great deal more choice..
The price of market research survey software ranges from free right up to tens of thousands of dollars or more per year. So, how does our MRDCL scripting crosstab software fit into this vast price range?