Why you need crosstabulation software that can handle any survey data format
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.
Strengths and weaknesses of MRDCL – when is MRDCL the right and wrong choice?
Cross tabulations, often called crosstabs or, simply, tables, are here to stay. I’ve read statements to the contrary and how research is all about providing insights. That’s all very well, but crosstabs are still the most convenient way to get a good picture of your survey data
How to share the data from a project analysed using MRDCL
Many only view MRDCL as a tool for producing crosstabs (or tables) using its powerful scripting language. That is not unreasonable, but we are in an era of sharing data, and MRDCL now offers a great deal more choice..
Is the cost of an MRDCL licence reasonable?
The price of market research survey software ranges from free right up to tens of thousands of dollars or more per year. So, how does our MRDCL scripting crosstab software fit into this vast price range?
Integrating MRDCL with a platform for tabulations
Every month, it seems, I find a new platform for market research that collects data or produce tables, charts or maybe a dashboard. However, I notice that the tools for tabulations are often limited and inflexible in terms of what you can generate.
MRDCL: Moving from scripted tabulations to scripted research processes
MRDCL has been one of the few premier scripting languages for market research tabulations for many years. I have noticed that these products have not changed focus in 20 years, yet market research has changed out of recognition. Well, the big news is that MRDCL has changed.
Why is Quantum tabulation software still used in market research?
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997...
Scripting market research surveys
The use of scripting to process market research questionnaires and surveys has grown in rece nt years. But, first, what is scripting? It means using a programming language to prepare a questionnaire, to process data or to produce tabulations.