Unmatched productivity in market research
POWER – AUTOMATION – PRODUCTIVITY
Why MRDCL in 2 minutes
Scripted tabulation software is not right for everyone. You need the right team as well as the right type and volume of work for scripted tabulation software to be beneficial.
However, in the right circumstances, scripted tabulation software can save you hours of manpower, ensure faster delivery and greater flexibility to provide exactly what you want.
Not all scripting languages are the same, so choosing the right one is important.
Firstly, some scripting languages do no more than give you access to general purpose programming languages. MRDCL is one of a small number that has its own language that is focused entirely on market research. It already has all the tools you need to produce any tables that you want efficiently.
Secondly, unlike others, we have focused the development of our software on productivity and automation. Productivity is important as it keeps staff time to a minimum. Automation is equally important as producing tabulations should not be a separate process. Increasingly, producing tabulations is part of a process between data collection and delivering data, reports and online dashboards. Automation matters.
MRDCL comes in two parts: MRDCL Classic, the main core of the product, and MRDCL Central.
MRDCL Classic is the core program that has excelled in processing tabulations of any complexity from your script. It interprets, checks and processes your scripts to generate crosstabulations and other outputs.
MRDCL Central is the newer part of our system. This allows you to import specifications and data into MRDCL and set up automation procedures for analysis, data outputs and enhanced documents in Excel or PDF, for example. Our next development is to release an automated reporting and charting component where you can script PowerPoint reports automatically. Watch this space in the second half of 2021.
MRDCL is ideal to use with other market research products
Explore our first class Resource Centre to make the most of MRDCL
Become a MRDCL Partner by exploring ways that we can work more closely
You can gain extra flexibility by using Resolve with MRDCL. Resolve enables your colleagues and clients to produce secondary analysis from MRDCL projects at no extra cost interactively.
Resolve is intuitive software that allows others to explore data in more depth. As a result, it also offers more flexibility because DP professionals can prepare projects in MRDCL leaving researchers and analysts to explore the data how they wish. You can even produce charts and reports.
Switching to MRDCL is a serious decision. You will need to invest time and effort to gain the true benefits of MRDCL. Here is how we can help: