https://mrdcl.com/wp-content/uploads/2021/06/Using-MRDCL-with-other-software.jpg 333 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2021-05-03 11:23:002021-06-18 15:47:24Using MRDCL with other software products
The importance of being able to move market research data easily between different systems has never been greater. If a software supplier tells you that their platform does everything you will ever need, be very suspicious.
https://mrdcl.com/wp-content/uploads/2021/05/Codes-change-on-a-tracking-study.jpg 315 476 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2021-03-20 15:06:242021-05-19 15:07:34Using the right software for market research tracking studies
Market research tracking studies are a valuable source of revenue for many research agencies. However, most of the software used in market research struggles with the practicalities that face researchers and data analysts when analysing tracking data.
https://mrdcl.com/wp-content/uploads/2021/05/Strengths-and-weaknesses-3.jpg 337 600 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2021-02-24 16:38:592021-05-19 15:14:36Strengths and weaknesses of MRDCL – when is MRDCL the right and wrong choice?
Cross tabulations, often called crosstabs or, simply, tables, are here to stay. I’ve read statements to the contrary and how research is all about providing insights. That’s all very well, but crosstabs are still the most convenient way to get a good picture of your survey data
https://mrdcl.com/wp-content/uploads/2021/01/Sharing-data-in-market-research.jpg 333 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2021-01-27 14:37:272021-05-19 15:14:56How to share the data from a project analysed using MRDCL
Many only view MRDCL as a tool for producing crosstabs (or tables) using its powerful scripting language. That is not unreasonable, but we are in an era of sharing data, and MRDCL now offers a great deal more choice..
https://mrdcl.com/wp-content/uploads/2021/01/price-of-an-MRDCL-licence.jpg 333 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2021-01-11 10:43:362021-04-18 10:29:31Is the cost of an MRDCL licence reasonable?
The price of market research survey software ranges from free right up to tens of thousands of dollars or more per year. So, how does our MRDCL scripting crosstab software fit into this vast price range?
https://mrdcl.com/wp-content/uploads/2020/12/Integrating-MRDCL-with-your-application.jpg 333 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2020-12-29 14:39:062021-04-16 14:25:57Integrating MRDCL with a platform for tabulations
Every month, it seems, I find a new platform for market research that collects data or produce tables, charts or maybe a dashboard. However, I notice that the tools for tabulations are often limited and inflexible in terms of what you can generate.
https://mrdcl.com/wp-content/uploads/2021/04/handling-different-sources-of-data-in-MRDCL.jpg 333 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2020-12-08 13:59:252021-04-16 14:49:20Why you need crosstabulation software that can handle any survey data format
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.
https://mrdcl.com/wp-content/uploads/2020/11/linking-software-together.jpg 334 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2020-11-28 13:24:222021-04-16 15:16:10MRDCL: Moving from scripted tabulations to scripted research processes
MRDCL has been one of the few premier scripting languages for market research tabulations for many years. I have noticed that these products have not changed focus in 20 years, yet market research has changed out of recognition. Well, the big news is that MRDCL has changed.
https://mrdcl.com/wp-content/uploads/2021/04/1997.jpg 332 500 Phil Hearn https://mrdcl.com/wp-content/uploads/2020/11/MRDCL-logo-1080-300x300.png Phil Hearn2020-11-01 11:43:162021-04-16 15:23:32Why is Quantum tabulation software still used in market research?
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997...