MRDCL Central: Taking crosstab software to a new level
Automation – Integration – Productivity – User Experience
Why MRDCL Central in 2 minutes
Why you need MRDCL Central
While MRDCL Classic is a comprehensive scripting language for meeting the challenges of any crosstabs, MRDCL Central exists to make automation and integration with other systems easy.
As market research needs expand, MRDCL Central works as an agile system to help you deliver clients what they want. Whether it is managing tracking studies, linking data to dashboards or automating reports, MRDCL Central will help you.
MRDCL Central: Producing the variables and tables you need
Producing tables in market research software has got better and worse! More software products have a tabulation capability, but they are often limited to basic outputs. Further, most do not integrate with the few top-end tabulation engines available.
MRDCL Central has changed everything. You can now use your favoured data collection platform or your preferred data reporting or dashboard system but use it in conjunction with MRDCL.
MRDCL Central enables you to hook into the MRDCL platform seamlessly so that you can produce whatever data variables and tables you need. Let us show you how.
1. Automation
MRDCL Central is about automating as much of your data processing as possible.
- Automating tracking studies where there are questionnaire changes
- Automating data imports so that they are analysis-ready
- Automating outputs (tables, charts, reports)
- Automating the provision data for other systems
- Automating multiple sets of output – for example, annual/quarterly/monthly reports, global/regional/country reports
2. Build & Integrate
As deliverables in market research grow, it is becoming imperative that you can use the most effective software for you to meet your clients’ needs. Integration means:
- Easily taking data from other systems
- Build new variables for use in other systems
- Easily delivering tabulations to other systems
- Being able to use MRDCL as an ‘invisible engine’
3. Output choices
MRDCL Central means that you can choose what you generate. This could be:
- Complex (or simple) variables for other systems
- Tables in program-readable formats
- Tables in text formats or PDF
- Tables in Excel with hyperlinks to each table
- Tables in chart format
- Automated PowerPoint presentations
4. First class user experience
We have put a lot of effort into improving the user experience of using MRDCL. You can still use the Classic methods if that suits best, but we have added:
- Comprehensive file management tools
- Comprehensive project management tools
- Colour-coded editor
- Friendly user-interface to automate data imports
- Tools to automate multiple runs or exports
