This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
Carrying out complex survey data analysis and producing crosstabs can mean that staff need to re-think and re-work every survey they handle. The unique design of MRDCL…
Market research tracking studies are a valuable source of revenue for many research agencies. However, most of the software used in market research struggles with the practicalities that face researchers and data analysts when analysing tracking data.
This article explores why we consider MRDCL to offer you unique advantages (the sales bit, you might say), explaining why it is different and also identifying the disadvantages.
Crosstabs have not become more complex in recent years, but the data that users of MRDCL and research data want to process has become more complex.
MRDCL offers almost limitless power when producing market research crosstabulations – and, importantly, it does this efficiently.
The unique design of MRDCL allows you to build customisable templates that can simplify complex or repetitive tasks. The technique is known as EPS (Excel Productivity Scripting).
Cross tabulations, often called crosstabs or, simply, tables, are here to stay. I’ve read statements to the contrary and how research is all about providing insights. That’s all very well, but crosstabs are still the most convenient way to get a good picture of your survey data
MRDCL has been one of the few premier scripting languages for market research tabulations for many years. I have noticed that these products have not changed focus in 20 years, yet market research has changed out of recognition. Well, the big news is that MRDCL has changed.