This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
Cross tabulations, often called crosstabs or, simply, tables, are here to stay. I’ve read statements to the contrary and how research is all about providing insights. That’s all very well, but crosstabs are still the most convenient way to get a good picture of your survey data
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997…