The importance of being able to move market research data easily between different systems has never been greater. If a software supplier tells you that their platform does everything you will ever need, be very suspicious.
This article explores why we consider MRDCL to offer you unique advantages (the sales bit, you might say), explaining why it is different and also identifying the disadvantages.
Crosstabs have not become more complex in recent years, but the data that users of MRDCL and research data want to process has become more complex.
Every month, it seems, I find a new platform for market research that collects data or produce tables, charts or maybe a dashboard. However, I notice that the tools for tabulations are often limited and inflexible in terms of what you can generate.