The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.

The use of scripting to process market research questionnaires and surveys has grown in rece nt years. But, first, what is scripting? It means using a programming language to prepare a questionnaire, to process data or to produce tabulations.