This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997…
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.