The importance of being able to move market research data easily between different systems has never been greater. If a software supplier tells you that their platform does everything you will ever need, be very suspicious.
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Many only view MRDCL as a tool for producing crosstabs (or tables) using its powerful scripting language. That is not unreasonable, but we are in an era of sharing data, and MRDCL now offers a great deal more choice..