Every month, it seems, I find a new platform for market research that collects data or produce tables, charts or maybe a dashboard. However, I notice that the tools for tabulations are often limited and inflexible in terms of what you can generate.
Archive for year: 2025
The importance of being able to move market research data easily between different systems has never been greater. If a software supplier tells you that their platform does everything you will ever need, be very suspicious.
This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
This article compares the different types of market research software available and their strengths and weaknesses. It stresses the need to consider data mobility.
For many years, I could not help wondering why the Quantum tabulation software for market research was still in use. Most of us consider IT and software to be fast-moving industries, yet SPSS bought Quantime, the developers of Quantum, in 1997…
The software you use for producing tables needs to analyse data in any standard data format used in market research. I am sometimes surprised at the limitations of many tabulation software packages and the time staff spend to prepare data before you can even produce one table.
The use of scripting to process market research questionnaires and surveys has grown in rece nt years. But, first, what is scripting? It means using a programming language to prepare a questionnaire, to process data or to produce tabulations.