This article explores why we consider MRDCL to offer you unique advantages (the sales bit, you might say), explaining why it is different and also identifying the disadvantages.
Crosstabs have not become more complex in recent years, but the data that users of MRDCL and research data want to process has become more complex.
MRDCL offers almost limitless power when producing market research crosstabulations – and, importantly, it does this efficiently.
The use of scripting to process market research questionnaires and surveys has grown in rece nt years. But, first, what is scripting? It means using a programming language to prepare a questionnaire, to process data or to produce tabulations.